On Monday, October 7, 2019 at 9:00 a.m., guest speaker Roger Casas will join us discuss his experience as an entrepreneur, business owner, and former President of our own South Bay Professional Association.

SBPA meetings are free and open to the public. Seating is limited to the first 45 people, so arrive early to secure your spot.

About Roger Casas

I own and operate Minuteman Press in Carson CA, a full-service printing center.

When it comes to business communications services, we can do it all. With a complete range of products and services at your disposal, we can help you get your message out to customers, employees and vendors alike.

Using the latest printing and document management technology, we handle your projects from start to finish. Our energetic and experienced staff is dedicated to delivering what you need, when you need it.

About Me:

I have been active professionally in visual media production and its delivery of for over 20 years producing educational videos, television commercials, designing graphics for retail packaging and its marketing.

Specialties: Design sensibility and marketing expertise for effective promotional impact.

GUEST SPEAKER: Deborah Goldfarb

On Monday, August 19, 2019 at 9:00 a.m., guest speaker Deborah Goldfarb will join us discuss her experience as an entrepreneur and marketing consultant.

SBPA meetings are free and open to the public. Seating is limited to the first 45 people, so arrive early to secure your spot.

About Deborah Goldfarb

For the last 25 years, Debbie Goldfarb has owned a small consulting firm focusing on strategic planning, market research, training and providing marketing programs.

Ms. Goldfarb is a well-respected marketing and branding consultant and has worked with small businesses (Posner Fine Art, Performance RX, Brody-Pennell) and large businesses (Capital One, Wells Fargo, Farmers Insurance) alike. She specializes in well-thought-out, researched multi-channel strategies to ensure ROI and brand strength.

In 2017, Debbie founded BCU Works as a small branding and consulting boutique shop located in Culver City. Under the BCU Works Banner—Debbie provides strategic brainpower and agency quality work “the bigs” get for “the smalls”.

Most recently Debbie joined SBDC (Small Business Development Center) as a Business Advisor to help small business owners start, launch, fund, and manage their business.

Thank You, Tanya Pluckrose

A big THANK YOU to Tanya Pluckrose, author, entrepreneur, and selling strategist, for visiting SBPA on Monday, July 22, 2019. Her insights and wisdom inspired everyone with her 10-step principles of accomplishment.

Visit her website for more on The Art of Selling:

Tanya Pluckrose (center) with SBPA Training Committee Chair Monica Lozano (right) and David Uyematsu (left).

GUEST SPEAKER: Tanya Pluckrose

On Monday, July 22, 2019 at 9:00 a.m., guest speaker Tanya Pluckrose will join us to discuss her experience and insights as an author and entrepreneur.

SBPA meetings are free and open to the public. Seating is limited to the first 45 people, so arrive early to secure your spot.

About Tanya Pluckrose

Tanya Pluckrose is an expert and thought leader about attracting and retaining high-value clientele.

For over 4 years Tanya has managed her own mastery coaching and consulting business, Pluckrose LLC, a customer-centric company focused on innovative ways to apply customer centered strategies that help companies create the right kind of experience for clients, especially women, which increases sales, customer acquisition and retention.

Tanya is an international best seller author of The Art of Selling to a Woman which offers a unique and refreshing approach to attracting and retaining the most influential purchasing demographic in the world today, the discerning woman, with her signature success template, her 3 A’s.

Guest Speaker: Cliff Meidl, Olympian

On Monday, July 8, 2019 at 9:00 a.m., guest speaker Cliff Meidl will join us to discuss his experience as an Olympian, courage, hope, and achievement through adversity.

SBPA meetings are free and open to the public. Seating is limited to the first 45 people, so arrive early to secure your spot.

About Cliff Meidl

Cliff Meidl (born March 6, 1966) is a retired American Sprint Kayaker. He competed in 1000m kayak events at the 1996 and 2000 Summer Olympics. He also served as the U.S. flag bearer at the 2000 Summer Olympic Games.Cliff Meidl (born March 6, 1966) is a retired American Sprint Kayaker. He competed in 1000m kayak events at the 1996 and 2000 Summer Olympics. He also served as the U.S. flag bearer at the 2000 Summer Olympic Games.

After a construction accident that caused him to suffer severe electrical burns and the near loss of his legs at age 20, he battled to recover, and rose to become a two-time Olympian in the sport of kayaking. His fellow athletes elected him to bear the flag and lead Team USA into the Olympic Stadium during the Opening Ceremonies of Sydney 2000. Meidl’s inspiring story received major television and press coverage during the Sydney 2000 Summer Olympics.

Meidl currently lives in Southern California, where he works in asset management. He is also a successful motivational speaker and member of the National Speakers Association. His motto is “Ad Astra Per Aspera” (Latin for: To The Stars Through Difficulties), and his speaking presentations focus on the universal topics of courage, hope, and achievement through adversity.

Meidl attended El Camino College, a junior college in Torrance, California before transferring to California State University, Long Beach, where he studied business administration. He later went on to the University of Southern California, where he earned an MBA. The two-time Olympian partners with foundations and 501(c3) organizations to advocate educational awareness, promote the sport of kayaking, and recognize individuals for exceptional effort, courage, and achievement in the midst of challenging circumstances.

In praise of lazy.

Turning a negative into a positive by knowing your strengths.

When we think about job search, drafting C.A.R. statements, and finding ways to turn negatives into positives, I offer this food for thought: lazy as a strength.

Often, the things we like least about ourselves turn out to be the things that make us unique or are actually our greatest strengths. Being a smart, lazy person could be one of them.

Bill Gates is often quoted as saying, “I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it.”

A Google Images search turns up lots of these quote memes, usually with a photo, despite the lack of a verifiable source for the quote.

Evidence for the quote is dubious, but do you get the point? Occam’s Razor says that simplest solutions are usually the best. Therefore a smart lazy person will eliminate the unnecessary to achieve the goal. researched the quote, also attributed to Frank B. Gilbreth Sr., and found this excerpt from Popular Science Monthly in 1920:

Gilbreth studied the methods of various bricklayers—the poor workmen and the best ones, and he stumbled upon an astonishing fact of great importance and significance. He found that he could learn most from the lazy man!

Most of the chance improvements in human motions that eliminate unnecessary movement and reduce fatigue have been hit upon, Gilbreth thinks, by men who were lazy—so lazy that every needless step counted.”

Another important thing Gilbreth noted was that the so-called expert factory workers are often the most wasteful of their motions and strength. Because of their energy and ability to work at high speed, such men may be able to produce a large quantity of good work, and thus qualify as experts, but they tire themselves out of all proportion to the amount of work done.


A 2015 study in the Journal of Health Psychology found similar results.

Critical thinkers who engage in activities perceived as idleness are more bothered about wasting their efforts on solving a task and would rather look for an easy way around it. Which may be good in a sense, if it doesn’t result in a collapse of the system at some point in the future. A lazy person may actually have many quick-fix solutions to problems that the active person will take days to figure out. These shortcuts can save a company a lot of time and may also turn out to be the innovative solution that the company was actually in search of.


The final analysis of this broadly defined term ‘lazy’ is that what one may perceive as laziness in another may be something truly exceptional that we don’t understand. We base our judgments on the exterior evidence before us and not what lies within. Evidence from the study suggests that we need to be more aware of the qualities in a person that cause us to fit tags onto them and be more careful about how we use the word ‘lazy.’


As an INTJ, this resonates with me. INTJ is often referred to as the Scientist, Architect, or Mastermind profile. We love designing systems. And nothing irks me more than laboring with an inefficient system or process, which is wasteful of time and effort.

I wouldn’t suggest crowing about your laziness in an interview. But if you have taken a personality or strengths assessment, you know some of the strengths might carry negative connotations.

I know my experience with GallupStrengths (aka CliftonStrengths née StrengthsFinder2.0) helped me realize I really was a strategic thinker when I saw that 4 of my top 5 strengths fall into the Strategic category!

My top 5 strengths from StrengthsFinder2.0 helped me see in myself what others see in me.

So I encourage everyone to take strengths and personality assessments, do some reflecting on what is important to you, and think about what you have done and do well. Dig a little deeper and find ways to turn those negatives into positives. Some counter-intuitive insight demonstrates continuous learning (see the research I did just putting this post together?) and creative thinking. It can help you re-conceptualize your self-image in a positive way. And it can help you showcase your experience and abilities in the best possible light.

Wayne Hastings
Marketing Committee Chair
South Bay Professional Association

Guest Speaker: Tim Priestley

On Monday, May 20, 2019 at 9:00 a.m., guest speaker Tim Priestley will join us to discuss his business, Accent Gold Solutions, and what he looks for in candidates when hiring.

SBPA meetings are free and open to the public. Seating is limited to the first 45 people, so arrive early to secure your spot.

About Tim Priestley

Since 1998 I have worked in the CRM industry first as a consultant and then in 2002 as a business owner. As our business grew in experience and success, we began to focus on providing solutions for the energy industry.

Working together with Lockheed Martin, we created a solution specifically targeted for business teams involved with energy efficiency–Dynamic DSM. Based on the Microsoft Dynamics CRM platform, we’ve rolled out our solution for several utilities all over the US and Canada. It’s been a pleasure to serve these people who serve their communities and work to the benefit of the environment.

My experience has taken me through being certified on several CRM platforms since 1998 including Microsoft Dynamics CRM, SugarCRM, SalesLogix (now Infor CRM) and ACT! along with multiple business intelligence solutions.